In the tech industry it’s a well-established fact that major U.S. companies will sometimes test a service in other, international markets before introducing it to domestic customers. That’s why the news that Amazon will begin offering prepaid Internet access for smartphones and tablet computers in Japan is so intriguing.
According to Japanese business journal the Nikkei (subscription required), Amazon will begin selling the prepaid cards sometime this month. The company will sell subscriber identity module (SIM) cards for 1,980 yen (about $25), which will allow up to 500MB of data usage. The report also notes that Amazon is the first foreign company to ever offer such a service in Japan’s highly competitive Internet access market.
Interestingly, although the report states that actual Internet access service will be provided by local player Japan Communications Inc., which uses NTT DoCoMo’s high-speed LTE backbone, the company itself denied any new service development via a brief posting today on its website, in Japanese. However, the rather vague denial doesn’t actually deny the specifics of a deal with Amazon or Docomo. This non-denial denial is a fairly normal occurrence in Japan when product news leaks before any official announcement. Despite the company’s contrary statement, its stock experienced a rare jump following the news, a sign that the Japanese business community is prepping for something big.
Last month, during an interview with the Nikkei, Amazon CEO Jeff Bezos hinted that a “seamless service” from Amazon for smartphones and ereaders in
